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Max Coates Racing Driver Coaching (13).jpg


Max Coates is a professional racing car driver coach, ARDS A Qualified & with over 20+ years motorsport and circuit experience who has helped various drivers, teams, and manufacturers to race wins and podium finishes.

Max provides 1:1 tuition and coaching at all tracks in the UK helping racing drivers to fine-tune their driving skills, to reach optimal performance and their own goals.  Max can work with you on technique and aspects of motorsport performance such as; steering, throttle and brake technique as well as race-craft.

​Max is also trained as a Motorsport UK Race Coach, Tutor, and Assessor with a qualification from 1st for Sport.  Coaching since 2012 Max has over 9 years of experience in the passenger seat.

Max is available for instruction at any race track and can work on a number of motorsport techniques:

  • Weight transfer and how to manage it

  • Steering inputs

  • Throttle technique and control

  • Braking techniques

    • Hitting peak pressure

    • Trail braking

    • Left foot braking

  • Racing lines

  • Wet weather driving techniques

  • Finding grip

  • Car positioning

  • Race-craft

  • How to learn a race circuit

  • Heel and Toe

  • Vision

  • Handling oversteer and understeer as well as how to prevent it

  • How to build-up to the cars limit safely

  • Developing a car's set-up

  • Trade track secrets!

Max has worked with a range of clients including drivers, teams, manufacturers, corporate event businesses, track day companies, and ice-driving schools;

MINI Challenge UK

Britcar Endurance Championship & British Endurance Championship



  • Works Driver Development Coach

  • GTA Rookie Class of 2021

  • Ginetta Junior Scholarship Judge

  • Ginetta Junior Coach - Breakell Racing and Elite Motorsport

Trackday Providers:

Hype Motorsport Track Days

Croft Circuit


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